UNMSKD Clothing Co.
This project is a mental health-focused streetwear brand designed to break stigma and make support more accessible. Each piece of merch features a QR code embedded into its design, linking directly to educational resources, community support, and ways to get involved—either through a website or app. The brand uses a word-of-mouth, community-driven approach where awareness spreads organically as people wear and share the clothing. Targeting Millennials and Gen Z within streetwear and creator culture, the goal is to normalize mental health conversations, empower individuals to seek help and grow a movement where fashion becomes a vehicle for meaningful change.
• Adobe Illustrator
• Procreate
• Figma
Streetwear for the Better
10–12% of all proceeds are donated directly to designated mental health organizations, allowing customers to actively contribute to the cause with every purchase.
Resources
Each product includes a unique QR code, integrated into the packaging, that directs users to a dedicated section of the website offering educational content, self-help tools, and mental health resources.
